Prospects for XIC, an Aberdeen-based creative printer, looked challenging when the region’s oil and gas industry contracted. But not to be defeated, the business set about transforming itself and its service offering.XIC is developing new markets, enhancing its creative and innovative services and is on course to regain its market-leading position with the help of Ricoh Commercial & Industrial Print technology and industry expertise.
“Ricoh’s digital print technology is massively important for XIC. Several market challenges have made it harder and harder to differentiate our business from the competition. When we moved to Ricoh we took a little jump ahead in the market. We have been able to build a solid digital print capability which the Ricoh solution has only helped to reinforce. We’ve found that with the Ricoh digital print technology there is such a huge amount we can do that we couldn’t always do before.”
Murray Alexander, Managing Director, XIC
