Ricoh and the ATP World Tour

Ricoh and the ATP World Tour – the governing body for the men’s professional tennis circuit - have been partners since March 2005. In 2010, we extended our existing partnership agreement, adding eight new tournaments across Europe and extending it to include the 2012 season. In 2011 and beyond, Ricoh is proud to partner 14 ATP World Tour tournaments in 11 countries, including Spain, Germany, Austria, the Netherlands, Sweden and Switzerland, Russia, the UK, Monte Carlo, Italy, France.

A beneficial partnership

As Platinum Partner of the ATP World Tour, the Ricoh brand is displayed alongside the serving speedometer and is prominently positioned on the Ricoh Umpire’s chair, a favourite TV hotspot. Our sponsorship also includes the Hawkeye® graphics at a number of ATP World Tour Tournaments across Europe. Hawkeye® is an animated reconstruction of the movements of the ball and is used to determine whether the ball is ‘in’ or ‘out’.

At Ricoh, we believe in teamwork, both in business and sport, and as such we are proud to sponsor the Ricoh ATP Match Facts which detail a wide variety of player statistics and facts after each match, and also across the season. These statistics are generated from the Ricoh umpire chair and published, providing the insights which players, coaches, performance managers and sports journalists need to move their games forward.

The Fan’s Favourite Award presented by Ricoh completes our ATP portfolio of assets. This award is voted for by tennis fans the world over, and is presented to the winner at the season finale, the Barclays ATP World Tour Finals. In 2010 Roger Federer won the award for a record eighth consecutive year, but it was not without a fight. Federer emerged a winner with 47 per cent of the vote ahead of Rafael Nadal, who attracted 42 per cent.

“I would like to thank my fans for voting for me once again," Federer said.  "The fans inspire me to play this wonderful game.”

Helping the ATP World Tour to Move Their Ideas Forward

In addition to our Platinum Partner status, Ricoh is the Official Office Solutions Provider of the ATP World Tour, offering state-of-the-art document management solutions to the tour. The ATP back-office operations rely on our superior printing and copying solutions. The team is utilising our digital office equipment to support the onsite needs of the most prestigious ATP European events, streamlining their operations and distributing information to officials, the media, players and sponsors.

The ATP World Tour is the most global sporting circuit in the world, attracting millions of fans, and 500 million television viewers in 180 countries worldwide. This partnership fits perfectly with our desire to innovate and to succeed throughout the world.